Affiliate Marketing
Free to Air Television Services in Australia Industry Market Research Report now updated by IBISWorld
Free to Air Television Services in Australia Industry Market Research Report now updated by IBISWorld
Melbourne, Australia (PRWEB) April 21, 2012
The introduction of new digital media is fragmenting media viewing and access patterns, particularly among people aged 15 to 30 years. According to IBISWorld industry analyst Nick Sallmann, ‘as a result of this fragmentation, free-to-air TV is struggling to maintain audience numbers and its share of total advertising revenue.’ IBISWorld anticipates that revenue for the Free to Air Television Services industry in Australia will increase 1.5% in 2011-12, to reach .0 billion. However, over the five years through 2011-12, revenue is expected to decline 4.4% per annum. The commercial segment of the industry is sensitive to advertising revenue allocated to free-to-air TV services relative to other media such as radio, newspapers, magazines and new digital media. Revenue is also influenced by the penetration of pay-TV services into households, as this affects available audience size, an important consideration for advertisers.
Over the five years through 2016-17, industry revenue is forecast to grow. However, a decline is expected in the national audience watching free-to-air TV, despite further developments in new digital media for commercial TV. ‘Advertising will continue to be diverted away from the costly main media in favour of direct promotional activities,’ Sallmann adds. A more recent competitor to the industry, the internet, is likely to become the most dominant form of video provision in the future.
In total, there are nine networks shaping the Free to Air Television Services industry in Australia. The top three players are Seven, Nine and Ten. Each of the top players is affiliated with a local network, either Prime Media, WIN Corp. or Southern Cross. In addition to these six, there are two government funded stations: the ABC and SBS (SBS also has commercial revenue streams). Lastly, there is Imparja Television, a commercial station that broadcasts to remote central Australia. The market share concentration is currently in a very volatile state. The change into digital broadcasting saw the introduction of many new stations from all major networks. In doing so, the networks have risked devaluing advertising air time. This only scrapes the surface of changes being made in the effort to increase media channels and potential advertising revenue. The internet is proving to be the new battleground of video content and is expected to change the entire structure of the industry.
For more information, visit IBISWorld’s Free to Air Television Services report in Australia industry page.
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IBISWorld industry Report Key Topics
The industry includes companies involved in providing free-to-air TV services, including free-to-air commercial and network TV, public or government-operated broadcasting services and community groups’ or organisations’ broadcasting services.
Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalisation & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Survey Research Shows Steady Commitment to New Year’s Resolutions in 2012
Survey Research Shows Steady Commitment to New Year’s Resolutions in 2012
Atlanta, GA (PRWEB) April 19, 2012
Polaris Marketing Research Inc. announced today findings from their most recent survey of 1,228 online Americans, supported by Research Now for data collection and analysis. With the first quarter of the calendar year behind us, it seemed timely to explore New Year’s Resolutions and whether people who make those resolutions are continuing to work on them.
Interestingly, 62 percent of these online Americans did not make a New Year’s Resolution. Among the 38 percent who did, respondents were significantly more likely to be female (42 percent versus 33 percent for males) and under age 50 (43 percent versus 26 percent making resolutions among the 50+ set.) Additionally, respondents who are married are significantly less likely to make New Year’s Resolutions (35 percent versus 40 percent for single people and 50 percent for respondents who are living with another person).
The most frequent New Year’s Resolution is to exercise more (for 58 percent of respondents who made New Year’s Resolutions), followed closely by lose weight (52 percent). “While most online Americans did not bother to make New Year’s Resolutions in 2012, those who did seem to be taking them fairly seriously,” said Polaris President Jan Carlson. “But clearly, quitting smoking is the most difficult resolution to stick with.”
While only 20 percent of respondents who resolved to quit smoking indicate they are making steady progress, no respondent has yet thrown in the towel on that resolution. Losing weight and exercising more see more respondents still working on their effort (56 percent and 53 percent, respectively), but 2 percent of respondents who made the resolution to lose weight have already given up!
Spending more time with family and friends is easily the most accomplished resolution, with 68 percent of respondents making this resolution saying that they are making steady progress.
About Polaris Marketing Research
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit http://www.researchnow.com to learn more.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
CipherLab to Exhibit Full Line Products at C&S Wholesale Grocers West Tech Expo 2012, Booth# 1, April 18th-19th, 2012
CipherLab to Exhibit Full Line Products at C&S Wholesale Grocers West Tech Expo 2012, Booth# 1, April 18th-19th, 2012
Lincoln, CA (PRWEB) April 18, 2012
CipherLab USA, a global leader in the design, manufacture, and marketing of Automatic Identification and Data Capture/Collection products and systems, is pleased to announce it will showcase its latest line of barcode scanners and mobile computers at the C&S Wholesale Grocers West Tech Expo 2012 to be held in Lincoln, CA. at the Thunder Valley Resort on April 18th-19th. CipherLab will have the recently launched 1664 2D Bluetooth scanner on display as well as the all new CP30, an enterprise mobile computer (Windows Mobile 6.5), designed for the demanding retail business. Stop by our booth #1 to find out how CipherLab’s new 8200 and 8400 series mobile computers can help you with an Intelligent Order Entry solution and/or a Telxon replacement solution. All of which can help your company control cost and boost productivity.
CipherLab’s economical 8000, 8200 and 8400 Mobile Computer series deliver anywhere mobility in a ruggedized, ergonomic design, offering speedy barcode scanning via multiple wireless communication options. With a pocket-size form factor that exceeds industry drop standards, the CipherLab 8000, 8200, and 8400 offer up to 100 continuous hours of battery life, long range radio communication (up to 1148 feet), an easy-to-read backlit LCD screen for low light areas and the lowest possible power consumption, boosting the efficiency of workers on the go in retail and logistics settings. It’s easy-to-use interface minimizes training requirements and supports a variety of software solutions including an “intelligent order entry” solution which can replace most grocery wholesalers’ old Telxon, MSI and Symbol terminals. With this solution, many wholesalers can add enhancing features like ‘discontinued item alerts’ as well as a ‘substitute item alert if available’ and two way communication, which will allow a master item file to be downloaded directly to the handheld. Feel free to inquire about all and any of these products and solutions at the C&S Technology Expo 2012 in Lincoln, CA.
This is your invitation to attend this informative event that incorporates some of the most up to date software and hardware available to the Independent Grocery Retailer. This event is open to all Retailers regardless of your wholesaler affiliation.
You may inquire about any of these products and solutions at C&S Wholesale Grocers West Tech Expo 2012, visit http://www.cipherlab.com or direct inquiry, send an email to NASales@cipherlab.com or contact our office at 888-300-9779 by phone.
About CipherLab
CipherLab is a global leader in the design, manufacture, and marketing of Automatic Identification and Data Capture/Collection products and systems. The company’s mobile computers and scanners are integrated into the networks of some of the world’s best known logistics, retail, distribution, government installations and healthcare companies, helping them run more efficiently and effectively onsite and on the road. Operating worldwide, CipherLab is headquartered in Taipei, Taiwan with offices in China, Germany and the USA, and is publicly traded on the Taiwan stock exchange (Taiwan OTC: 6160).
Attachments
©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.